In order to achieve "zero distance between specialty setup and social demand, and between student learning and post", the School of Management recently organized E-commerce teachers and students to visit the Ningxiang City Convergence Media Center to observe and deliver courses on-site. The classroom was moved to the employer, contributing to the close communication between students and the company, giving students more direct cognition of the short video planning and production, and the workflow and job requirements of livestream marketing, and motivating students in professional learning.

As a product of the era of information fragmentation, short video has become an indispensable part of people's life and work, and its social effects and value are constantly magnifying. Due to the characteristics of the Internet platform, short video planning and production has become an increasingly popular course. Through the school-enterprise cooperation, classes are conducted in the enterprises, effectively enhancing students' professional knowledge and skills in short video e-commerce, livestream e-commerce, etc., so that the quality of students can be continuously improved for finding a satisfying job.

This event was strongly supported by the Convergence Media Center of Ningxiang City. The company’s technical staff guided teachers and students to visit the work place of the Center and observe the cutting-edge equipment of new media communication. After watching the livestream marketing to promote rural revitalization activities onsite, they had a meeting with the leaders and front-line staff of the Center. Both sides conducted in-depth exchanges on issues, such as "short video We-media operation skills" and "how to realize differentiation development between local e-commerce platforms and national platforms". In the collision of theory and practice, everyone was enthusiastic and benefited a lot.

In order to adapt to the development of the times, the School of Management has been committed to strengthening the industry-college-research cooperation with various employers, focusing on cultivating students' practical skills in teaching, and raising professional and application-oriented talents that meet the needs of the market together with enterprises, so that students can increase job competitiveness to better adapt to the industry demand.