Recently, Xie Jingwei, HNMMC Party committee member and vice president had an online interview by Hunan Education Administration Network, focusing on the theme of "building education international communication brand with cultural confidence" and communicated with the host and Internet users online.
In the interview, Xie Jingwei introduced the development of the college from the aspects of schooling orientation, specialty and specialty group setting, media characteristics, talent training objectives, service area and industrial development. The college adheres to the educational orientation of keeping a foothold in Hunan, orienting to the whole country; serving the cultural industry, highlighting media characteristics. Equipped with 6 secondary schools and 2 education departments, the college has a total of 35 major, putting media content production as the core, supported by media arts and media technology, taking the development structure of media management and cultural education into account, and focusing on the construction of 3 characteristic major groups (namely, Press, Publications, Radio, Film and Television, Animation and Art Design, New Media Technology).
Upholding the school motto of Creativity Lights up Your Life and implementing the development strategy of invigorating the college by introducing TV station, strengthening the college by ingenuity and glorifying the college by services, the college is dedicated to cultivating creative technical personnel with high comprehensive quality and strong communicating ability. The college has become an influential media higher vocational college for being a base for International Promotion of Chinese Language and Culture(Hunan) by Hanban, a program production base for the Hunan Radio and Television Station, a president unit of the National Media Vocational and Technical Education Union, an examination site for the National Qualification Test for Broadcasting and TV Editors, Journalists, Announcer and Host, and the National Chinese Proficiency Test (HSK), IELTS test.
Xie Jingwei pointed out that the college has always been in line with the "Belt and Road" strategy, striving to promote the sino-foreign cultural exchanges, and implementing the Program Planning for the Construction of a Powerful Province of Education in Hunan (2010-2020) and the CPC Hunan Provincial Committee’s Opinions on the Implementation of the 6th plenary session of the 17th Central Committee's Spirit to accelerate the construction of powerful Province of Culture. The college has successfully co-organized "Chinese bridge" Chinese Proficiency Competition for International College Students for 12 consecutive years, which has drawn great attention from major media at home and abroad, expanding the global influence of Chinese language and culture. Relying on the resources of "Chinese Bridge" competition as a platform, the college integrates production, teaching and research, selects excellent backbone teachers of the college to provide professional guidance to contestants, and adopts outstanding college students to serve as volunteers. It has independently developed a series of teaching materials and teaching resources with Chinese characteristics as a foreign language, contributing to achievements in building a brand of international communication in education and the international promotion of Chinese language and culture.
In recent years, the college has adhered to the "innovation in ideas, concept and service", putting forward new ideas and measures for the organization of the competition. The first is to carefully plan and innovate the presentation from a global perspective, integrating the event with Chinese civilization, Hunan culture, and publicity of the economic and social development achievements of China and Hunan, so as to create highlights and amplify the comprehensive effect of the event. Secondly, safety should be stressed by strengthening security. The whole chain, all-round, and round-the-clock security work should be conducted, including political security, public opinion security, the personal safety of players and guests, as well as food security. The third is to pay attention to details and keep improving in pursuit of perfect. A round-the-clock barrier-free communication mechanism needs to be established among the players, volunteers, staff and instructors. The players' religious beliefs and living habits should be fully taken into consideration and respected. Personalized services are provided specifically. At the same time, the school insists on "innovation in content, form and audience", continuously improving the competition schedule and content to ensure the depth and richness of the competition to better tell Chinese stories better and promote Chinese traditional culture.
At the end of the interview, Xie Jingwei also answered the questions in detail that interested netizens, such as channels of "Chinese bridge" competition program, the volunteers’ application and selection of "Chinese bridge", the enrollment situation of the college and related specialties of "Chinese bridge".