From March 22 to 30, the School of Film and Television Arts held the third season audition of Happy Go “Mango Marketing Influencer” (the special show in HNMMC). This event is a live streaming competition for influencer marketing created by Hunan Happy Go Channel. The competition is divided into three rounds: audition, quarter-final and final. In the audition, more than 420 students from the 2019 and 2020 specialty of Broadcasting and Hosting experienced the influencer marketing.
This audition is the first in-depth cooperation after launching the school-enterprise cooperation project between Broadcasting and Hosting specialty and Happy Go. It is also the teaching need of the New Media Hosting preference of the Broadcasting and Hosting specialty. The purpose is to allow students to improve their new media hosting ability and psychological quality in live streaming through a real live broadcast experience. Before the competition, Li Linke and Zhou Ruixin, instructors of the live broadcast of Happy Go, conducted two live broadcast training for students, and taught them the skills of live streaming marketing and the "forbidden limit words" in the live broadcast room. In the competition, 16 outstanding student representatives of the 2019 grade completed the live broadcasts successfully, participated in the shooting of the "Mango Marketing Influencer" pilot film, WeChat recommended short video, and event promotional video. This event provides a platform for every new anchor. The in-depth development of school-enterprise cooperation will surely provide more employment opportunities for aspiring and competent students.