Recently, the national finals of the AIGC Special Event of the 7th “Malanshan Cup” International Audio‑Visual Algorithm Competition, part of the 14th Future Designer: National College Digital Art Design Competition (NCDA), was held in Shanghai. The participating team from the Digital Media Technology program of the School of New Media Technology of our College won the national first prize, achieving a historic breakthrough for our College in this competition.
This year’s competition attracted 1,916 universities and colleges nationwide, with more than 320,000 valid works collected in total. It established 29 provincial competition zones. The competition was fierce.
The award‑winning team,consisting of Huang Min, Deng Wanjing, and Zhu Lilan, was guided by Teacher Zhu Liang from the School of New Media Technology. The team repeatedly refined their proposals, copywriting, AI prompts, and visual effects. With their works Cluebie:A Fantasy Adventure Short Film and The Five Blessings Spirits, they won first prize at the provincial level and successfully advanced to the national finals. After the provincial competition, the team invited Teacher Jiang Lifen from the School of Film and Television Arts to join the guidance, conducting mock training focused on roadshow presentations and on‑site defenses in full preparation for the national competition.
The national finals adopted an on‑site practical competition format, with nearly one hundred provincial champion teams competing on the stage. It set two parallel creative tasks of 90 minutes and 180 minutes. At the competition venue, team members cooperated closely and responded calmly, and completed the on‑site creation and defense presentation with high quality, ultimately winning the national first prize.
