Recently, the 18th National College Student Advertising Art Competition officially announcedthe results in the national finals. With solid professional foundations and outstanding innovative capabilities, our students won 25 awards, including 3 first prizes, 3 second prizes, 7 third prizes, and 12 excellence awards, setting a new record for our College in this competition. The award-winning works covered multiple programs, among which the Digital Media Art and Design “Double High-level Plan” program cluster delivered fruitful and impressive results, fully demonstrating the solid effectiveness of the College’s distinctive program development.
Guided by the Department of Higher Education of the Ministry of Education, this competition is a national-level competition with high authority, broad coverage, and far-reaching influence in China. In recent years, our College, grounded in “Double High-level Plan” construction, has closely aligned with market demands of the media industry, deeply cultivated the educational philosophy of “promoting learning, improving teaching, and fostering creativity through competition”, integrated industry-education integration into real competition topics, and focused on cultivating high-quality technical and skilled talents who cultivate both virtue and skill.
These outstanding results reflects the College’s strategic coordination and the collective efforts of faculty and studentsto overcome challenges. During the preparation, instructors from various programs voluntarily sacrificed their spare time to set up dedicated tutoring teams. Closely following the official theme requirements, they checked and guided each stage, from creative conception, visual design, image presentation, and interface optimization to copywriting refinement. The participating students, full of enthusiasm, dedication, and spirit of teamwork, repeatedly iterated their proposals, and overcame creative difficulties and technical bottlenecks one by one. From the precise control of core themes to the fine polishing of visual details and the overall upgrading of the works, each revision and each deliberation reflected their striving for perfection.
Student Feng Can said that this preparation and competition experience was a dual tempering of professional skills and innovative thinking. Through practicalexercises, our students’ design practical abilities and innovative creative thinking were comprehensively improved. They not only accumulated valuable industry practical experience but also cultivated their focused dedication and the pursuit of excellence.
