On July 10, the final PK competition of Hunan Talent, Streaming the Future: 2026First Vocational Skills Competition for Online Streamers came to a successful conclusion at the 1,200-square-meter studio in T2 Zone of Hunan Broadcasting System. Faculty and students from the School of Film and Television Arts of our College made a strong breakthrough among more than 1,800 contestants across the province. They competed on the same stage with teachers and students from numerous undergraduate institutions as well as industry influencers and anchors. In the end, they swept the champion, runner-up, and third-place titles in the top-12 ultimate PK competition, secured 3 of the 15 “New Mango Streamer Award” slots, and the College was awarded the “Excellent Organization Award”. Both the number and quality of awards ranked among the top of all participating units. Mr. He Zhanbing, Secretary of the Party Committee of the College, was invited to attend the event and presented awards to the winners of the “New Mango Streamer Award”.
Among the award winners, Li Shuai, a 2021-cohort graduate of the Broadcasting and Hosting program, won the championship; Shan Ziyi and Zhou Jiake, students of the 2025 cohort of the Broadcasting and Hosting program, won the runner-up and third place respectively; and Lyu Xinyan and Pan Danfen, faculty members of the School of Film and Television Arts, together with Zhou Meiya, a 2024-cohort student of the Broadcasting and Hosting program, were awarded the “New Mango Streamer Award”.
This competition was guided by the Department of Personnel of the National Radio and Television Administration and jointly hosted by the Hunan Provincial Radio and Television Bureau, the Provincial Department of Human Resources and Social Security, the Provincial Department of Culture and Tourism, the Provincial Department of Commerce, the Provincial Federation of Trade Unions, Hunan Broadcasting System Group, and Hunan Malanshan Group. It set two tracks: content streamers and e-commerce streamers, with each track divided into a student group and a faculty group. Throughout the competition, live-streaming practical operational data and real-time comprehensive on-camera performance served as the core evaluation criteria, directly aligning with the real job competency requirements of the industry.Its authority and industry influence rank among the top of similar events in the province.
Since its launch, our College has orderly advanced organization, mobilization, and preparation support. The excellent results not only reflect the participating faculty and students’ long-term dedication to their profession and rigorous training, but also demonstrate our College’s effortsto leverage its distinctive media education expertise under the strategic goal of Building Double High-level and Creating Undergraduate Programs. It proactively explores talent cultivation reform for “new streamers” in the digital economy era, deepen college-enterprise collaborative education, and earnestly practice the integrated “job, course, competition, and certificate” education model. The awards fully showcase the outstanding results achieved by the College’s Digital Media Art and Design program cluster in project-based teaching reform and add another provincial landmark achievement to our College’s national “Double High-level Plan” construction.
