On the afternoon of December 30, the launching ceremony of the Tmall International Industry-Education Integration Livestreaming Training Base of Hunan Mass Media Vocational and Technical College was held at the Dream Theater of the School of Film and Television Arts. Attendees included college leaders He Zhanbing, Cheng Guizhen, Yang Jinhui, and Shen Jianfei; Ru Cheng, Head of Tmall International’s Merchant Livestreaming Business, and Han Ke, Head of New Channel Launches; Wei Xing, founder of Hangzhou Shixiang Culture Media Co., Ltd.; along with heads of relevantcollege’s departments and representatives of faculty and students.They witnessed this important moment of college-enterprise cooperation.
At the launching ceremony, President He Zhanbing delivered a speech, elaborating on the college’s strategic considerations behind promoting this college-enterprise cooperation and its blueprint for talent cultivation, which demonstrated the college’s firm determination and sense of responsibility in deepening educational and teaching reform and promoting the high-quality development of vocational education. Ru Cheng shared insights on industry development trends, platform resource advantages, and future empowerment plans, injecting global resource support and technical guarantees for the long-term development of the base. Wei Xing, from the perspective of actual enterprise needs and industry practice, expressed the significant importance and earnest expectations of collaborative efforts between colleges and enterprises in cultivating digital economy talents. Student representative Luo Ru shared her firsthand experiences, learning outcomes, and personal growth during the training process, vividly illustrating the base’s practice‑oriented education features of “real project guidance, real pressure training, and real skill improvement.”
To promote the sustainable development of college-enterprise cooperation in depth and breadth, a mutual appointment ceremony for mentors was held at the event. He Zhanbing issued appointment letters to three enterprise experts — Xue Jiahao, Jiang Minna, and Liu Yu, which brought industry expertise into the teaching team. Wei Xing issued appointment letters to two faculty members — Jiang Lifen and Lyu Xinyan, thereby building a development community based on “joint talent cultivation, shared outcomes, and shared responsibility.”
The launch of the Tmall International Industry-Education Integration Livestreaming Training Base represents a significant step by the college to actively respond to the national call for deepening industry-education integration, to align with the digital economy layout in Hunan Province’s “Three Highlands and Four New Missions” strategy, and to leverage the Digital Media Art and Design program cluster as the core to empower the coordinated development of related programs. The base deeply integrates the college’s solid media-oriented DNA with Tmall International’s global business vision and Shixiang Culture’s cutting-edge practical experienceto build a high-quality bridge that seamlessly connects the campus with industry frontiers, jointly achieving the educational goal of “education rooted in industry, learningconnected to the front line.”
