On February 5th, at the 2026 “Chuyi Cup” Hunan Provincial Vocational College Skills Competition in the “Marketing” category, the faculty and student teams from the E‑Commerce major and the Big Data and Accounting major of the School of Management excelled in fierce competition. The team guided by Teacher Wu Shenghui and Teacher Li Tingting won a provincial first prize; the team guided by Teacher Zou Ping and Teacher Zhang Caixia won a provincial second prize.
As a key event in the field of vocational education, the “Marketing” competition precisely aligns with the frontiers of the digital economy. Based on real‑world market scenarios, it comprehensively assesses the participating teams’ abilities in three core modules: application of artificial intelligence agents, digital marketing practice, and marketing planning. During the competition, the two teams from the college performed calmly and collaborated with rigor and synergy. In the marketing planning segment, they demonstrated precise positioning, innovation, and pragmatism; in the digital marketing and AI application segment, they skillfully utilized tools and flexibly analyzed data, fully showcasing their solid professional foundations, outstanding practical abilities, and team spirit.
This excellent achievement is a result of the School of Management’s long‑standing commitment to the teaching philosophy of “promoting teaching, learning, and reform through competition”. In the future, the School will take this competition as an opportunity to further focus on the needs of regional industrial development, continuously deepen educational and teaching reforms, optimize the practical teaching system, contribute greater strength to the college’s goals of “establishing a bachelor’s program and building a Double High-level institution”, and cultivate more high‑quality technical and skilled talents for society.
