On April 14, Mr. Tian Yuping, Vice President of NetEase Youdao Information Technology Co., Ltd. (hereinafter referred to as "NetEase Youdao"), led a delegation to HNMMC for an in-depth discussion on further deepening college-enterprise cooperation. The two sides jointly explored the future development paths of the "NetEase AIGC Digital Culture and Creative Industry Institute" (hereinafter referred to as "the Industry Institute") and the "National Community for Industry-Education Integration of the Digital Culture and Creative Industry" (hereinafter referred to as "the Community"). President He Zhanbing, Vice Presidents Lei Junlin and Shen Jianfei, along with heads of relevant departments of our college, attended the meeting.
Mr. Tian provided a detailed overview of NetEase Youdao's business layout and achievements in short dramas, cultural tourism, and broadcasting media. He noted that, given HNMMC's strong foundation in media education and the industrial cluster advantages of the Malanshan Video Cultural and Creative Park, both parties share a solid basis for cooperation and have broad prospects in areas such as short drama creation, talent cultivation, and industrial incubation.
In his remarks, President He Zhanbing emphasized that the two sides enjoy a strong cooperative foundation and complementary advantages. He called for the high-standard development of a top-tier national digital culture and creative industry college. He also proposed setting clear cooperation goals for the short-, medium-, and long-term stages, exploring potential areas of collaboration, establishing regular communication mechanisms, piloting initial projects, enhancing publicity, and accelerating the transformation of achievements. He expressed hope for the swift implementation of cooperation details to ensure steady project progress.
Vice President Lei Junlin provided a brief update on the development of the Industry College and the Community. She stated that the college attaches great importance to cooperation with NetEase Youdao and hopes to deepen and innovate collaboration in areas such as partnerships with the broadcasting system, team incubation, and achievement-oriented goals.
Vice President Shen Jianfei highlighted that the next key objective of the partnership is to focus on achieving "real integration between the college and the enterprise, real project continuity, and real transformation of outcomes", in order to ensure that the cooperation delivers tangible results.
This exchange has laid a solid foundation for further deepening college-enterprise cooperation. Going forward, both parties will strengthen communication and coordination, accelerate project implementation, and work together to promote the flourishing development of Hunan’s cultural and media industry.
