On November 6th, the founding ceremony of the China Image Media Industry-Education Integration Community was held at ByteDance's Dazhongsi Office in Beijing. Over 120 representatives from more than 100 member units, including domestic undergraduate and vocational colleges, industry associations, and relevant enterprises across the industrial chain, attended the event.
In the opening address at the founding conference, the representative of the Vocational Education Development Center of the Ministry of Education stated that the community was jointly initiated by Shenzhen Lianmeng Technology Co., Ltd. (the developer of Jianying, a video editing app), Communication University of China (CUC), and Hunan Mass Media Vocational and Technical College (HNMMC). This initiative is a significant measure to implement the spirit of the 20th National Congress of the Communist Party of China, the "Opinions on Deepening the Reform of the Modern Vocational Education System" issued by the General Office of the CPC Central Committee and the State Council, and the "Notice on Accelerating the Key Tasks of Advancing the Reform of the Modern Vocational Education System" issued by the Ministry of Education in July 2023. The representative highlighted the achievements, experiences, and challenges in industry-education integration in current vocational education. The community aims to deeply integrate into the Chinese image media industry, achieve dual improvements in social and economic benefits through collaborative construction and sharing between schools and enterprises, and promote the prosperity and development of the Chinese image media industry.
Wang Lei, Dean of the School of Animation and Digital Arts at CUC, emphasized that the community, as a platform for resource integration, project collaboration, and talent aggregation, will uphold the concept of cultivating high-quality talents for the image media industry in the long term. It will collaborate with various parties for technical research, jointly develop teaching resources, and ensure the deep integration between education and industry, promoting the high-quality development of the image media industry.
Li Sanfu, Secretary of the CPC HNMMC Committee, delivered a speech on the theme "Building the Future, Creating a New Paradigm for High-Quality Talent Training in the Image Media Industry". As the leading vocational college, HNMMC will work together with community members to focus on four aspects: innovating the community's operation mechanism, optimizing the college's layout of majors, jointly building and sharing high-quality vocational education resources, and strengthening the internationalization of vocational education capabilities. HNMMC will actively play a leading role in deepening industry-education integration, promoting college-enterprise cooperation, and enhancing collaborative education.
A representative from Jianying introduced the app's innovative content and mission, stating that the parent company, ByteDance, will leverage its advantages in the internet media industry. In the context of the smart media era, ByteDance aims to actively participate in the talent cultivation process of vocational education, making vocational education a true "booster" for the development of the online video industry.
Professor Zhang Gedong from the CUC outlined the work plan for the "community" initiative, expressing anticipation for project-driven collaboration to advance the integration of industry and education. The focus is on jointly promoting talent cultivation and industry development.
Chu Libin, Deputy Secretary-General of the China Film Editors Association (CFEA), shared the experience of collaborative development between universities, the industry, and the "Jianying Campus" in constructing the "Short Video Creation Course". He looks forward to more members joining the community in the future.
In the afternoon, the community hosted a thematic salon. In the salon on the theme of "Opportunities and Challenges Brought to Vocational Education by the Development of the Short Video Industry", speeches were delivered by Zhou Shu, Dean of the School of Journalism and Communication at HNMMC; Zhai Qing, Deputy Dean of the School of Digital Industry at Hunan Vocational College of Art; Yu Yanhong, Associate Professor at HNMMC; Ning Jinghua, Deputy Director-General of Hunan Educational TV; Yang Yuanbo, Deputy General Manager of Beijing Erka Media Culture Co., Ltd.; and Zhang Zeyu, General Manager of Hunan Dexiu Film and Television Technology Co., Ltd. They spoke on topics such as the construction of short video teaching content, the cultivation of visual media talents, and the integration of industry and education in school media.
Representatives from undergraduate universities, including Professor Zhang Gedong from the CUC, Professor Wang Kun from the Kede School of Capital Normal University, Senior Experimentalist Sun Liangbin from the School of Journalism at Chongqing University, Dr. Tang Miao from the School of Journalism and Communication at Hunan Normal University, Associate Professor Zhang Xinyuan from the School of International Culture and Communication at Beijing City University, and Associate Professor Yin Lexi, Assistant to the Dean of the School of Journalism and Communication at Communication University of China, Nanjing, discussed how to cultivate talent for the short video industry, covering topics such as curriculum customization, joint construction, and strategies and paths for talent cultivation through college-enterprise cooperation.
Sun Qi, Senior Director of the Campus Recruitment Section of Zhaopin.com, analyzed current talent demands through big data and suggested tailoring talents for the industry to help students find and secure good jobs.
This event represents a gathering aimed at the future smart media era, integrating the industrial and educational resources of enterprises, universities, and industry institutions to promote the deep integration of digital creative image technology and media economy, and to facilitate the high-quality development of the visual media industry. Xie Jingwei, Deputy Secretary of the CPC HNMMC Committee, Fan Wei, Director of HNMMC’s College-Enterprise Cooperation Office, and Xu Jianbin, Deputy Director of the Literary and Art Center of Hunan Educational TV, attended the founding ceremony.
