On June 7th, President He Zhanbing led a team to visit Hunan Dasheng Media Co., Ltd. to know their needs of talents, sign a cooperation agreement, and open up employment positions for graduates. Vice President Lei Junlin and the heads of relevant divisions and secondary schools accompanied.
In the research meeting with the company representatives, He Zhanbing said that the purpose of this visit was to deepen school-enterprise exchanges and cooperation, dig deep into alumni resources, and promote high-quality employment of graduates, which were the specific requirements of the college implementing the fundamental task of strengthening moral education and cultivating talents and strengthening the effectiveness of education. He pointed out that since its establishment 13 years ago, Dasheng company has achieved brilliant achievements in the fields of content production and sales, live broadcast e-commerce, and e-commerce through convergence media. The college expected to build a long-term cooperative relationship with the company in establishing the platform of school-enterprise cooperation and integration of industry and education, and conducting all-round exchanges in terms of teachers sharing, talents cultivation, internship and practical training, and specialties connection.
Ma Zhaokai, Chairman of Dasheng, introduced the company's corporate culture, strategic layout, development vision, and talent training model. He noted that the strategic development of the company and the talents required for diversified operations were highly matched with the specialties setting of the college. Moreover, the company adhered to the concept of winning in content, profession and talents, and made tailored plans for the cross-boundary growth of talents. He hoped that the college would continue to cultivate high-quality talents that enterprises urgently need, and expressed willingness to deepen cooperation with the college to build a virtuous cycle model to achieve a win-win situation. Wu Biwen, an outstanding alumnus of the college and the General Manager of the company, introduced the company's development history, main business, development prospects, and position requirements.
Vice President Lei Junlin talked about her experience working in an enterprise many years ago. She said that as an educator from the front line of enterprises, she was well aware of the "weakness, difficulties, and obstructions" in the development of colleges and enterprises. After visiting enterprises, the college could better understand the needs of enterprises, and at the same time, further strengthen the reform of the talents cultivation model in line with the needs. Both college and company should give full play to their respective advantages and deepen school-enterprise cooperation to achieve co-creation, co-construction, and win-win results.
The two parties exchanged views on deepening school-enterprise cooperation, reached a consensus on the construction of internship training bases, and held a signing ceremony for the graduate employment (internship) base. After the meeting, He Zhanbing and his entourage visited the company's studio, e-commerce live broadcast room, Dele Comedy Club and other bases.
It is reported that since the establishment of Hunan Dasheng Media Co., Ltd., it has adhered to the business philosophy of "focusing on high-quality video content production", the commitment to cultivating first-class talents, and continuous provision of talents to better platforms, and purpose to incubate a good business ecological model. Currently, the company has a diversified development in the fields of content production and marketing, convergence media e-commerce, cultural entertainment, health industry, etc., produced a number of TV programs such as Huashan Lunjian Talk Show, Changhong Talks About Movies and Urban Legends, and reached cooperation with more than 200 local TV stations across the country. Keeping abreast of the times, the company achieved the transformation and upgrading of traditional media and new media in the context of the decline of traditional media. In the live broadcast e-commerce, it has created many popular accounts, such as Chubby’s Wardrobe. The account Brother Clothes set a high sales record of 100 million yuan in one single live broadcast, showing his superior ability in live-streaming marketing.
